CREATOR · ULTRARUNNER · FILMMAKER

Endurance, entrepreneurship & the cinematic eye.

I create content at the intersection of running, filmmaking, and building a business from scratch — documenting the journey every single day.

3,865
FOLLOWERS
12.3%
ENGAGEMENT RATE
18–34
CORE DEMO
25
DAY POSTING STREAK
Tanner McCartney looking out window

WHO I AM

College dropout. Pro athlete. Filmmaker.

I got tired of living like everyone else. So I dropped out of college and went all in on disc golf. No backup plan. No safety net. Just a belief that I was made for more than the path everyone expected me to take.

I spent five years grinding as a professional, working my way onto the pro tour. It wasn't the money or the wins that changed me — it was the fact that I did it at all. That was the first time I ever bet on myself, and it shattered every limiting belief I had about what was possible for my life.

When I decided to pivot, I picked up a camera for the first time with zero experience. But this time I had something I didn't have before — a mindset that knew what was on the other side of going all in. I built a content business from nothing, started running ultramarathons, and began documenting the entire journey.

Tanner McCartney

I am as average as it gets. But I've realized that doesn't have to determine how hard you work.

My goal with everything I post is simple — inspire others to chase their dreams no matter what they are. Through discipline. Through consistency. Through refusing to accept that where you are is where you have to stay.

Now I'm building my personal brand to show people what's possible when you go all in on doing what you love. You can strive for excellence in everything you do — running, building a business, chasing your dreams — and use it all as an opportunity to grow.

WHAT I POST

Four content lanes your brand can live in.

MILES & MINDSET

The ultrarunner's inner world

Training, race prep, gear in action, and the mental side of endurance sport. This is where running, fitness, and supplement brands integrate naturally — the product is already part of the story.

FRAME BY FRAME

The craft behind the content

Filmmaking education, gear breakdowns, editing techniques, and behind-the-scenes. Camera, audio, lighting, and software brands fit seamlessly here.

BUILD MODE

The business behind the brand

The real side of building a business as a creator. Tools, workflows, wins, and lessons. SaaS, productivity, and business brands align with this audience.

THE LONG GAME

Playing for something bigger

The deeper personal growth content — betting on yourself, following your dreams, refusing to stay stuck. High engagement, high save rate, broad appeal. Lifestyle brands thrive here.

RECENT CONTENT

What I've been posting.

It's not you vs the world.
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3,064 views

6.5% engagement

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AUDIENCE

Who you're reaching through me.

73%

AGE 18–34

Young, ambitious, building something

68%

MALE

Fitness-minded entrepreneurs & creatives

85%

UNITED STATES

Austin, LA, NYC, and major metros

8.2%

ENGAGEMENT

2x the industry average for this size

LAST 30 DAYS

Monthly performance snapshot.

Total Views

109.1K

Accounts Reached

42.9K

+508%

Interactions

5,280

Followers

3,865

+1.2%

Non-Follower Reach

64.1%

New Follows

100

Updated automatically from Instagram Insights

WHY PARTNER WITH ME

What makes this different.

01

Cinematic Production Quality

I'm a professional filmmaker. Your product won't look like a phone selfie with a discount code. It'll look like a brand film — because that's what I do for a living.

02

Authentic Integration

I only partner with brands I actually use. My audience knows that. When I feature something, it's because it's already part of my life — not because I got a check.

03

Content You Can Repurpose

Every deliverable is shot and edited at a level you can run on your own channels. You're not just getting a post — you're getting assets.

PARTNERSHIP OPTIONS

Ways we can work together.

Sponsored Content

Cinematic reels, carousels, or talking heads featuring your product integrated naturally into my content pillars. Shot, edited, and posted to my audience with full usage rights available.

Product Integration

Your product woven into my daily content — training runs, filming sessions, behind-the-scenes. Organic placement that doesn't feel like an ad because it isn't one.

Brand Ambassadorship

Long-term partnership with ongoing content, event appearances, and consistent representation. The deeper the relationship, the more authentic it reads to the audience.

Event & Race Coverage

I run ultramarathons and create content at events. Your brand gets cinematic race-day content, stories in real time, and the built-in narrative of endurance sport.

LET'S PARTNER

Interested in working together?

I'd love to hear about your brand and figure out how we can create something that feels real.